Funny People, the drama about comedians dealing with death and love lost in Los Angeles, nabbed the top spot at the box office.
But is it a success for reigning giggle king Judd Apatow, who produced the film?
For star power like Adam Sandler, a nearly $24 million opening weekend usually just covers his price tag.
Analysts point out, however, that this is a successful opening for the more serious fare Sandler has attempted.
Elsewhere, Katherine Heigl keeps scoring with her Ugly Truth, which is set to pass $55 million end of Sunday.