Advertisers As Disinterested In Olympics As The Rest Of Us


Tough times at 30 Rock: “With just two months until the Beijing Olympics, NBC is scrambling to sell out ad time for its broadcast of the Games… Ad execs estimated NBC was anywhere from $150 million to $300 million shy of its sales target.” Those same execs blame the shortfall on the slowing economy and the recent protests against China’s treatment of Tibet. Whether or not the network’s strategy of offering promotional tie-ins and other deals ultimately helps to salvage the situation, expect NBC Universal head Jeff Zucker to get another inexplicable promotion.

blog comments powered by Disqus