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Anatomy of a Box Office Stinker

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ISHTAR‘D McConaughey

If there’s a secret formula for making a Hollywood blockbuster, it’s safe to say $73,000 worth of golden hair highlights is not the magic ingredient.

That’s how much Matthew McConaughey‘s colorist earned during the 90 days the beefcakey star spent filming Sahara. The Los Angeles Times recently got its hands on the film’s budget, and published it yesterday in an attempt to explain how a movie that opens at No. 1 could end up tens of millions of dollars (in this case, $78.3 million) in the red.

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