Your tip

Shocking Horrors Of Meth Ad Campaign Slammed As 'Health Terrorism' By Expert

//the horrors meth

Dec. 11 2012, Published 10:00 a.m. ET

Link to FacebookShare to XShare to Email

By Staff

They are the type of horrific photos that are supposed to shock people out of using drugs.

Showcasing mug shots of methamphetamine users dramatically changing in appearance as their addiction to the powerful drug increases, the latest ad campaign by the company is designed to appeal to vain teens.

But one psychologist is slamming the headline-grabbing move, saying it's "health terrorism" that will not change the behaviors of its target audience.

Article continues below advertisement

Called "The Horrors of Methamphetamines" the infographic is more like a horror movie come to life than an ad campaign. Mug shots of meth addicts are posted side-by-side showing them before and after the drug ravaged their faces and ruined their lives. has the images that show attractive 20-somethings – within a couple of years of taking meth – transforming into what looks like hollow-cheeked burn victims decades older than their true age.

According to, meth addicts develop acne and obsessively scratch their skin until it's covered in sores and scars a "result of a common sensory hallucination of bugs crawling beneath the skin." Their gums recede, their teeth shrink and their weight plummets because they have no appetite.

But psychologist and substance abuse expert Dr. Dolores Cimini has slammed the shocking campaign as "health terrorism."

Article continues below advertisement

"Adolescents are egocentric and say: 'It's not going to happen to me,'" she tells The Huffington Post.

"Ads such as this when presented alone do not have research evidence behind them that they work to change the behavior of meth users."

Dan Tynski,'s project manager disagrees though, noting that since the campaign launched last week the number of hits on their website has soared.

"I'd say the target audience is probably a social audience who would want to share it on Facebook or Twitter," he says.

Article continues below advertisement

It has an additional benefit for the start-up company. Tynski admits: "We want to raise awareness about, to get the name out there."

It's not the first time this type of shock tactic has been used to scare young people away from the drug. The Multnomah County Sheriff in Oregon pioneered the move with its Faces Of Meth campaign.


Brooke Mueller Enters Rehab For 19th Time, Amid Concerns She 'Is Going To Die' From Drug Overdose

Brooke Mueller, 'I Can Prove I Didn't Overdose On Drugs!'

Jenelle Evans Forced Into Rehab After Mom Caught Her 'Shooting Up'

Mike Tyson's Candid Drug Confession: Was High On Coke Throughout Filming Of The Hangover, 'I Was A Pig'



Opt-out of personalized ads

© Copyright 2024 RADAR ONLINE™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.