The former CEO of the now defunct West Coast Choppers has been romancing drag racer Alexis DeJoria, the daughter of John Paul DeJoria, who is best known for amassing a $4 billion fortune with his Paul Mitchell hair products!
We can’t imagine Jesse, 43, will be paying for hair wax any time soon!
“Jesse and Alexis have been dating for a little over a month,” a source told RadarOnline.com. “They bonded over their love of motor-racing, Alexis is a rookie in the professional ranks of the National Hot Rod Association and competes in the Tequila Patron Nitro Funny Car and one of Jesse’s companies used to sponsor a mutual friend’s race team, so naturally their worlds collided.
“Jesse has been helping her compete, he’s been hanging out in her pit area during races, passing on his expertise to the team of mechanics and was even spotted helping Alexis pack-up her parachute after a race.
“And their love of motorsport isn’t their only common interest – like Jesse, Alexis is fond of the body art world and has many tattoos.
“But despite her edgy appearance, don’t be fooled into thinking Alexis is a tortured soul. Her father John Paul is on the Forbes billionaire list and created the Patron Spirits Company, as well as the Paul Mitchell line of hair products.
“Alexis has lived a good life so far and one day, when her inheritance comes through, she will be a very wealthy lady,” the source revealed.
He soon dusted himself off though and began dating tattoo artist Kat Von D that summer.
But, after getting engaged in early 2011, the pair split up later that year. The strain of Jesse living in Austin, Texas with his family while Kat, real name Katherine von Drachenberg, filmed LA Ink in Los Angeles was too much to bear.
“I’m so sad because I really love her,” James revealed at the time. “The distance between us was just too much.”
Meanwhile, Kat took to her blog claiming Jesse had cheated with "at least 19 women."