As the tension between the two builds over who is the queen of the growing lifestyle industry, Paltrow fired off a nasty shot this week, introducing on her site goop, a recipe called "Jailbird Cake” — an obvious reference to Stewart’s time behind bars 10 years ago in her stock trading conviction.
The snarky sweet comes a month after Stewart introduced a recipe called "Conscious Coupling," a not-so-subtle jab at Paltrow’s awkwardly-worded announcement she was separating from husband Chris Martin earlier this year.
As previously reported, some of those folks at goop — namely, executive Lisa Gersh — used to be employees of Stewart, another shot fired in the lifestyle industry war.
Stewart in September told PORTER’s Fall issue that Paltrow’s a “movie star … who just needs to be quiet,” adding that “if she were confident in her acting, she wouldn't be trying to be Martha Stewart."
Readers, who are you pulling for in this celebrity feud?