Can't call it a fluke at this point.
Good Morning America's ratings advantage over the TODAY show -- finally achieved this past April after 16 years of losing to their NBC rivals -- seems to be here to stay as the year winds down, boasting the latest ratings win with 5.09 million total viewers to TODAY's 4.66 million.
The latest ratings period, for the week ending December 10, had ABC's morning juggernaut besting TODAY in the coveted 25-54 demographic, with 1.89 million viewers to TODAY's 1.86 million.
The December book wraps up what has been a game-changing year in morning TV, as GMA progressively downed TODAY in all of the key categories -- first in total viewers, then in the 25-54 demographic and lastly, in the crucial November sweeps period.
It was a year of ups-and-downs for the gang at GMA as George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott rallied around the show's heart and soul, the great Robin Roberts, as she battled health woes and lost her mother.
Across town, TODAY has been beset by a number of behind-the-scenes conflicts that eventually forced anchor Ann Curry and executive producer Jim Bell out of their roles. Adding to the tension, shot caller Matt Lauer's image has taken a shellacking as many blamed his politicking for Curry's June ouster from the program.