The image of him coming out of the surf in his form fitting swim trunks is priceless, now Daniel Craig's famous blue James Bond shorts have sold for close to $72,000 at auction.
The swimwear from Casino Royale was sold by Christie's on Friday and was among a number of 007 items being auctioned off for charity to mark the 50th anniversary of the Bond franchise.
Dame Judi Dench - who plays M in the films - introduced the tiny trunks and joked: "All I'm going to tell you is they're unwashed."
An Aston Martin DB5 driven by Craig in the film Quantum Of Solace went for $389,377 and a suit he wore in the soon-to-be released Skyfall sold for $75,615 despite only expecting to fetch around $5,000.
Sale proceeds went to a number of charities and the money from the navy and powder blue shorts went to an ironically good cause, Women for Women.