Your tip
Your tip
RadarOnlineRadarOnline
or
Sign in with lockrMail

Matt Lauer's Popularity With Viewers Plunges

//matt lauer today show

Sept. 22 2012, Published 10:07 a.m. ET

RadarOnline CommentsLink to FacebookShare to XShare to FlipboardShare to Email

By RadarOnline.com Staff

Ratings for TODAY aren't the only numbers taking a dive at NBC. Matt Lauer's popularity with viewers is in a free fall.

According to the influential Q Scores, his "likability" has plummeted 25 percent in just 12 months.

Q Scores are one of the most important factors companies use in deciding where to advertise, and the organization's analysis of Lauer mirrors an internal study done at NBC, according to The New York Daily News.

Article continues below advertisement

The likability collapse covered the year when Meredith Viera left Lauer's side on the morning show's anchor desk, to be replaced by Ann Curry and then by Savannah Guthrie.

“It raises a flag,” Henry Schafer, executive vice president of Q Scores, told The News. "These morning shows are driven by personalities — so there’s a real challenge out there for NBC News."

As RadarOnline.com previously reported, some producers at TODAY "hate" Lauer because of the role he played in getting Curry fired.

Article continues below advertisement

Her tearful departure was one of the low points in the show's history.

A spokeswoman for the TODAY show denied NBC had done any research into their host's likability, but Lauer himself acknowledged there is an issue with viewers.

"Is it only 25 percent? Because it actually feels much worse," Lauer told The News.

RELATED STORIES:

Savannah Guthrie Officially Announced As Ann Curry's Replacement On TODAY

What Was Behind Ann Curry’s TODAY Show Breakdown?

READ MORE ON Scandals
Image of a woman with shocked expression

Never Miss an

Exclusive

Daily updates from the heart of Hollywood, right to your inbox

By entering your email and clicking Sign Up, you’re agreeing to let us send you customized marketing messages about us and our advertising partners. You are also agreeing to our Terms of Service and Privacy Policy.

Opt-out of personalized ads

© Copyright 2024 RADAR ONLINE™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.