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Sexy Transsexual Male Model Andrej Pejic Lands Push-Up Bra Campaign

//andrej pejic pushup bra campaign hema

Dec. 13 2011, Updated 6:00 a.m. ET

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By Leah Ornstein - Radar Style & Beauty Editor

Can a man modeling a push-up bra inspire ladies to buy lingerie?

Dutch department store Hema seems to think so!  The company has hired sexy dude-looks-like-a-lady model Andrej Pejic for their latest “mega push-up bra” advertising campaign – and RadarOnline.com has all the details.

“Did I ever think I had enough booty to advertise a push-up bra?  No.  but am I working it or what??,” the model posted on his Twitter account Tuesday.

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The ad campaign, in which the 20-year-old model shows off a more ample bust than usual wearing a variety of outfits, aren’t nearly as sexy as other campaigns he has done.

As RadarOnline.com previously reported, Andrej has admitted to having to follow a drastic diet to maintain his waspish figure.

“Let’s be honest,” the beyond stick-thin 6’2” beauty dished to British Grazia magazine. “You can’t eat much if you want to do this.”

Pejic, who has modeled for everyone from Jeremy Scott to John Galliano and Jean Paul Gaultier, admits that competing with the top female models has forced him to follow an extremely low calorie diet and engage in intense cardio workouts.

“To do women’s wear I have to be disciplined.  My waist has gone from 29 to 25 inches, my hips are 35 inches,” he says.

Do you think male models can boost lingerie sales?  Leave comments below!

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