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EXCLUSIVE: Britney Spears Being Sued For $10M By Ex Business Partner


May 28 2018, Updated 10:15 a.m. ET

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Pop singer Britney Spears is being sued by her former business partners for breach of contract, fraud and deceit, is exclusively reporting.

The 29-year-old Baby One More Time hit-maker was slapped with the $10 million lawsuit on Wednesday which centers around her Radiance fragrance and multi-million dollar branding deal with beauty giant Elizabeth Arden, worth $15 million each year.


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In the sensational suit, filed in Los Angeles County Superior Court, Britney and her father Jamie are accused of being "sneaky and underhanded" in their clandestine moves to cut Brand Sense Partner, LLC., out of a licensing agreement.

"Britney secretly made a separate deal with Elizabeth Arden in a sneaky underhanded effort to circumvent and evade its obligations to Brand Sense," the suit states.

"Effectively, Britney improperly and illegally cut Brand Sense out of the Elizabeth Arden deal."

Brand Sense accuses Britney of "concealment and evasive actions."

Jamie, who remains his trouble's daughter's conservator, was allegedly caught "red handed" acting on behalf of the singer.

"Brand Sense had a contractual right to a 35% commission on any Britney Spears-branded fragrance sold by Elizabeth Arden," the suit claims.

"But Mr. Spears complained that the commission was too high and said that Britney did not want to pay it."

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A compromise deal was orchestrated, which would have delivered royalties directly to Britney.

However, the alleged scheme did not come to light until Elizabeth Arden sent a letter to Britney and Brand Sense, dated February 16, 2011, enclosing a revised royalty report which excluded the Radiance scent.

The agreement was nothing more than a "rouse and a cover-up for" for the Spears' "fraudulent scheme," it's alleged.

Spears released Radiance, the ninth scent in her collection, in September, last year.

Brand Sense is seeking declaratory relief in excess of $10 million, as well as compensatory and punitive damages.


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