One of the hottest tickets of the annual music event was Prince's very special appearance at the Samsung Galaxy party on March 16 where he took the stage accompanied by a 22-piece brass band that paraded through the crowd and played a mammoth three-hour set that included multiple costume changes, a soulful low-lit rendition of Purple Rain, and a grand total seven encores.
Along with celebs including Nick Cannon, Solange Knowles, Dennis Quaid and Jesse Williams in the crowd, lucky Samsung Galaxy owners who unlocked all 11 rewards in Samsung's TecTile program won tickets to the secret show. Throughout the week, Samsung users could simply tweet #PowerOn to @SamsungMobileUS for a delivery of a brand new fully charged battery care of a bike messenger.
A few blocks away, five time Saturday Night Live alum Justin Timberlake played an intimate show to celebrate the relaunch of MySpace, where he reminded the audience that he was a talented singer with hits such as Like I Love You while keeping his sense of humor in a novelty tuxedo tee shirt and a colorful anecdote about ice cream.
On the edgier side of town, VICE hosted back-to-back nights of hip hop and rap greats including Snoop Lion, Kendrick Lamar and Danny Brown at their adult playground VICELAND, where Beats by Dr. Dre had its very own Pill Clinic to cure anything that ailed the busy guests with free Wi-Fi, charging stations, food, drinks and music hosted by sexy nurses with healing bedside manners.
Snoop debuted his Reincarnation into a reggae alter-ego at the sell-out show with Major Lazer and veteran artist Mavado by going back to his gangsta roots as gunshots, old footage of him talking about hip-hop and photos of Tupac flashed on the screen behind him.
Gossip king Perez Hilton brought Hollywood to Texas' capital with his 'One Night In Austin' party, where Thrift Shop musicians Mackelmore and Ryan Lewis lit up the Austin Music Hall with their infectious performance.
The Seattle-based rapper had the whole stadium on their feet with the moving rendition of Same Love, which was written as a support for same sex marriage based on Mackelmore's frustration with homophobia in the hip hop culture.
The dynamic duo were joined by Fall Out Boy, Angel Haze and Paloma Faith for the charity concert that raised $53,000 to benefit The VH1 Save The Music Foundation, a non-profit organization dedicated to restoring instrumental music education in America's public schools and GLSEN, the Gay, Lesbian & Straight Education Network, which teaches children to respect and accept all people, regardless of sexual orientation.
During the daylight hours, Rumer Willis and little sister, Scout, made an appearance at the ASOS Lounge presented by Red Touch Media during SXSW. While taking a break from the festival - where Rumer has been supporting Scout’s band Gus and Scout - she was overheard at the Asahi bar saying that she is, “just coming off a cleanse" but still really missed beer.