TODAY Show Adds Willie Geist As Anchor In Hopes Of Stopping Ratings Slide


Sep. 25 2012, Published 4:00 a.m. ET

Link to FacebookShare to TwitterShare to Email

By Radar Staff

Good Morning America keeps beating TODAY in the ratings, and TODAY continues to make moves in response.

The latest: The show has added MSNBC correspondent Willie Geist as the co-anchor of its' 9 a.m. hour, according to the New York Times. Geist will also fill in when Matt Lauer is unavailable, and continue to work on MSNBC's Morning Joe. An official announcement from NBC is expected sometime this week.

Article continues below advertisement

Geist, a sometimes fill-in on TODAY, had been rumored as a candidate to work for CNN or CBS, the paper reported, as his contact with MSNBC was expiring this month.

Earlier this year, Ann Curry was made the sacrificial lamb by the show's organizers, who believed her year as co-anchor had dragged down ratings, though recent numbers show TODAY has less viewers since replacing Curry with Savannah Guthrie.


Matt Lauer's Popularity With Viewers Plunges

'Good Morning America' Accused Of Milking Robin Roberts’ Sickness For TV Ratings

Matt Lauer Berates Staff As TODAY Ratings Sink, Turns Into 'Anchor Animal' Behind The Scenes

TODAY Show Worse Off WITHOUT Ann Curry, Numbers Say


© Copyright 2021 Radar Media Group LLC. Radar and RadarOnline are registered trademarks. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.