By Jen Heger - Radar Assistant Managing Editor
TODAY will be broadcasting from the campus, and Kathie Lee and Hoda, who anchor the NBC show's fourth hour, will be doing a tailgating segment.
"The ladies will be in Knoxville because UT won a TODAY Twitter contest - Kathie Lee and Hoda's College Challenge - to find the college campus with the most school spirit," a show insider tells us.
"The ladies are looking forward to the visit, and are famous for never turning down the opportunity to drink alcohol on the air, and could probably hold their own when against much younger college crowd."
NBC has started repeating Kathie Lee and Hoda's TODAY hour as a stand alone show at 2 am, and it's been a big hit, averaging 700,000 viewers, a huge number for that hour.
"That's where many young viewers are tuning in... and having some fun too. Many college kids have written into NBC and said they play drinking games to the show," the insider says.
Fun fact, Hoda graduated from Virginia Tech, and Kathie Lee dropped out of Oral Roberts University, a few credits shy of graduation.