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Chad 'Ochocinco' Johnson Fired From Zico Coconut Water Endorsement

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Aug. 15 2012, Published 5:10 a.m. ET

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By Amber Goodhand - Radar News Editor

It's been a bad week for Chad 'Ochocinco' Johnson and it just got worse because RadarOnline.com has learned the former footballer has just lost his endorsement deal with Zico coconut water.

Chad's downfall started on Saturday when he was arrested for allegedly physically assaulting his wife, Evelyn Lozada. He was then released from his contract with the Miami Dolphins, his reality-TV show on VH1 was canceled and his wife filed for divorce.

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“The Zico brand is about supporting naturally powered athletes. We partnered with Chad Johnson because of our great respect for what he has achieved on the playing field," the company said in a statement.

"However, in light of recent events involving Mr. Johnson, we have decided to terminate our relationship. The values we espouse, through our employees, our customers and our brand, are central to our mission. We have taken this proactive step to demonstrate just how important those values are.”

It was only three weeks ago that Chad signed with Zico — making his endorsement deal even shorter than his mere 41-day marriage.

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