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Reebok Under Fire For 'Cheating' Campaign

//reebok cheating campaign cheaterville

May 28 2018, Updated 10:09 a.m. ET

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By Amber Goodhand - Reporter

Reebok just released a new advertising campaign urging athletes to cheat on their girlfriends, and has exclusively learned has a big problem with it.

"Cheat on your girlfriend, not on your workout," Reebok has splashed all over their new posters and ads.

EXCLUSIVE DOCUMENTS: CheaterVille's Letter To Reebok — a website dedicated to calling out cheaters all across the world — has sent out a letter exclusively obtained by to the Reebok headquarters urging them to remove the campaign or a boycott will ensue.

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"This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way,"'s founder James McGibney wrote.

"CheaterVille will not stand by and let you keep this ad running without a fight. We will start informing our millions of followers to boycott Reebok until the ad is removed and a public apology is given."

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McGibney goes on to say the ad was placed in "bad taste" and hopes to hear back from Reebok shortly regarding the ad campaign.

What do you think about the Reebok ad? Leave your comments below…


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