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Angelina Jolie Sails Away in New Louis Vuitton Campaign

//angelina_jolie_ _louis_vuitton annie_leibovitz

Jun. 13 2011, Published 5:20 a.m. ET

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By Staff

Oscar winner, humanitarian, United Nations Goodwill Ambassador, mother of six - now Angelina Jolie can add Louis Vuitton model to her illustrious resume as she graces the luxury designer's new fashion campaign, and has the first photo from the glamorous shoot.

True to her charitable roots, instead of dripping with jewels in Paris or being romanced in Rome, fresh-faced Jolie posed for the company's Core Values campaign floating wistfully on a wooden boat on an idyllic lakeside in Cambodia's Sieme Reap province.

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Wearing no shoes or make-up, the ethereal star was captured by famed photographer Annie Leibowitz while she stared peacefully into the distance alongside her own well-used monogrammed Alto Vuitton bag.

Cambodia holds a special place for the heart of the actress who first discovered the country when she filmed Lara Croft: Tomb Raider in 2000, which inspired her interest in the worldwide humanitarian crisis. Jolie returned two years later to adopt her first child, Maddox, from an orphanage in Battambang and later launched the Maddox Jolie-Pitt Foundation with longtime partner Brad Pitt to encourage community devleopment and conservation in the country.

On her latest trip to the South East Asian country, the Kung Fu Panda 2 star joined a slew of A list stars and political icons inclouding Madonnna, Jennifer Lopez, Scarlett Johansson, Bono, Sean Connery and Mikhail Gorbachev who have all posed for Louis Vuitton.

“People are not used to seeing Angelina in this situation,” Louis Vuitton’s executive vice president, Pietro Beccari told WWD. “I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”

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Beccari declined to comment on reports that Vuitton paid Jolie millions for the shoot and would only tell the fashion newspaper that the generous star donated an undisclosed portion of her fees to a charity.

The Core Values campaign is used by the high-end design house as a way to emphasize it's travel roots and promote it's luxurious leather goods at the same time to a broader audience.

Jolie's ad will debut in the International Herald Tribune on Wednesday, and the Core Values campaign will be teased the same day on the Louis Vuitton Journeys website. She is expected to open up in an interview later in the month about her life-changing experiences in Cambodia.



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