An insider close to the boy band exclusively reveals to RadarOnline.com that Justin's bad-boy behavior isn't boding well with his younger fans, and One Direction plans to capitalize on it.
"One Direction is benefitting greatly from Justin's a**hole behavior," the source said.
"All of the little girls that loved Bieber don't love him anymore because 'he's bad' and they are moving on to One Direction."
And it's not just the fans that have had it with Bieber — it's the parents.
"The parents of these young fans are resentful of Justin's behavior and don’t think he's a wholesome influence on their children anymore," the source said.
"So they're pushing for their kids to like One Direction instead.
It's out with Bieber, and in with Harry Styles.
"A lot of the girls that loved Bieber are now crushing on Harry Styles," the insider told Radar.
"And it's not lost on the boys of One Direction. Both them and their team is fully aware that they are gaining fans who used to love Bieber, and they know it's the perfect time to capitalize on it and swoop in to replace him."
As RadarOnline.com previously reported, Justin has been on a consistent downward spiral — he was booed at the American Music Awards, his on-again-off-again girlfriend Selena Gomez is done with him for good, he's been spotted at various nightclubs all over the country until the wee hours of the morning despite only being 19-years-old, and neighbors in his Calabasas, Calif. neighborhood are fed up with Canadian pop singer for irresponsibly zooming through the streets in his Ferrari, sparking an investigation by the Los Angeles Sheriff's Department.