Calls started going out last week to socially prominent, wealthy women in the plush seaside city 90 miles north of Los Angeles.
Both married women and at least one prominent divorcee have been approached, we're told.
There have been rumors of a Santa Barbara housewives franchise for the last two years, but they stemmed from an independent production company trying to come up with a copycat show.
This new casting, we're told, is the real thing.
Bravo has had only one true failure in the Housewives arena. The Real Housewives of D.C. lasted only a single season. The Miami-base show has also never really connected with viewers.
No final decision will be made about the Santa Barbara show we're told, until producers are sure they have the right cast.
But the hope is to have Santa Barbara -- with its very own Adrienne Maloof and Camille Grammer-like characters -- ready to go by September, 2013.
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