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For the first time ever, this Friday night, a website will run a live broadcast of a terminally ill man ending his life in a case of assisted suicide.
Nikolai Ivanisovich, 62, is terminally ill with brain cancer. He will die before cameras and a worldwide audience at a clinic in Switzerland, with the use of lethal injection administered by a physician.
The filming of his death will be broadcast on BattleCam.com, a 24/7 Reality TV website where live events are regularly cast to a wide range of audiences.
The site is run by billionaire businessman Alki David, who purchased the exclusive rights to broadcast the process.
"I am grateful to Mr. David and his team for making this possible," Ivanisovich told Russia Today. "My family will be able to live in prosperity after I pass. May God bless Mr. David for his kindness and generosity.
"Projecting the moral questions that will arise from this event, I would like to add that I find nothing wrong with this at all.
“Death is a fact of life... many governments throughout the western world, including Switzerland, Belgium and Luxembourg, recognize the importance the right to each individual's right to end their life, free of terminal pain."
The controversial event comes at a time the world is in the midst of a debate on assisted suicides: In the United States, it is legal only in the states of Oregon, Montana and Washington.
"This is a breakthrough in consciousness on what we watch,” BattleCam Operations VP Claude Haraser said, “and how we watch it."