Pottermore -- J.K. Rowling's Mysterious New Project


Jun. 17 2011, Published 8:50 a.m. ET

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by Staff

Every new beginning comes from some other beginning's end; at least, that's what fans of the Harry Potter series are hoping for.

While it's widely known that Harry Potter and the Deathly Hallows: Part 2 will be the last film in the magical anthology, a small stir has been created among die-hards of the $4 billion franchise, as author J.K. Rowling has launched a series of mysterious webpages promoting a project called Pottermore.

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The website boasts a pair of owls with the tease line, "Coming Soon;" on statements on the Pottermore Twitter (which already 40,000+ followers) and Youtube pages, a teaser reads, "The owls are gathering, find out why soon."

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According to Good Morning America, an announcement will be made about the project on Thursday, June 23 at 7 am ET.

Harry Potter and the Deathly Hallow:Part 2 hits theaters at midnight, July 15.

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