"I'm so excited to take on this new project that really focuses on my true passion," Conrad told the Hollywood Reporter on Friday.
"I'm happy to be partnering with MTV because I have had such an amazing relationship with them and love being a part of the network."
The show will follow Conrad as she creates a line of evening wear and attempts to build a fashion house from the ground up.
Earlier in the day, she continued to remain mum about her future plans during an interview with Ryan Seacrest. She did hint: "Just under different circumstances I would return to reality TV. As long as you have a separation, then it works. You have your personal life and you have work life; when it's combined, it's difficult."