Has the novelty worn off?
Early estimates for the sale of Kim Kardashian and Kanye West‘s Vogue cover had their issue set to outsell those featuring both Beyonce and First Lady Michelle Obama, but the new numbers are looking far more dismal.
It was a shocking decision for Anna Wintour to put the controversial rapper and his reality TV starlet baby mama on the April cover — but the upside appeared to be soaring sales on the newsstand, which have quickly halted.
As Radar previously reported, early estimates had Kimye’s cover projected at around 500,000 issues which would have toppled Beyonce’s sales of just over 355,000 and Obama’s sales of 293,798.
But VP of Mag Net Data, which uses scan data from wholesalers that cover about 98 percent of the market, says the numbers are much lower than anticipated.
“I’d argue that if you peg last year’s Michelle Obama at 269,000, this issue will net out around 250,000.”
Vogue — which defiantly never comments on sales figures — continues to stay mum on the sales of Kimye’s issue.