Your tip

Kim Kardashian & Kanye West's 'Vogue' Cover Sale Let Down: Magazine Falling Below Early Predictions

//kanye west kim kardashian vogue cover square

May 7 2014, Published 3:58 p.m. ET

Link to FacebookShare to XShare to Email

Has the novelty worn off?

Early estimates for the sale of Kim Kardashian and Kanye West's Vogue cover had their issue set to outsell those featuring both Beyonce and First Lady Michelle Obama, but the new numbers are looking far more dismal.

It was a shocking decision for Anna Wintour to put the controversial rapper and his reality TV starlet baby mama on the April cover — but the upside appeared to be soaring sales on the newsstand, which have quickly halted.

Article continues below advertisement

As previously reported, early estimates had Kimye's cover projected at around 500,000 issues which would have toppled Beyonce's sales of just over 355,000 and Obama's sales of 293,798.

They Really Did Say It! 50 Outrageous Kardashian Quotes

But VP of Mag Net Data, which uses scan data from wholesalers that cover about 98 percent of the market, says the numbers are much lower than anticipated.

"The trends for Kim K. are definitely better than the prior month with Rihanna, to the tune of 20 percent better," Josh Gary told the New York Post.

Kim Kardashian

"I’d argue that if you peg last year’s Michelle Obama at 269,000, this issue will net out around 250,000."

Vogue — which defiantly never comments on sales figures — continues to stay mum on the sales of Kimye's issue.



Opt-out of personalized ads

© Copyright 2024 Radar Media Group LLC. RADAR and RADARONLINE are registered trademarks. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.