As readers know, families of Sandy Hook victims have been candid about their discontent with the situation, taking to twitter to voice their negative thoughts on conspiracy theorist Alex Jones and blaming Kelly for her role in legitimizing the extremist's philosophies.
While NBC has been desperately trying to find a solution to the chaos, an insider admitted that the network needs the controversy to shake up their Sunday lineup and bring in new viewers.
"No one expected sponsors to pull out, but this is why they hired Megyn. They expect to lose and gain viewers and they want the buzz," claimed the source.
Despite being dropped from The Sandy Hook Promise, Kelly continues to defend her opinion, saying "I find Alex Jones' suggestion that Sandy Hook was 'a hoax' as personally revolting as every other rational person does."
"How does Jones, who traffics in these outrageous conspiracy theories, have the respect of the president of the United States and a growing audience of millions?" she added.
The network too has backed its controversial interview, as sources say NBC News chairman Andy Lack was overheard telling fellow journalists at Tuesday's Mirror Awards that the interview will indeed air.
"There's been a lot of confusion, but as of now, they are not pulling the interview," an insider told Page Six.
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