Too Late! Jenelle Evans Registers Failed Makeup Company With State Months After Launch
Nov. 17 2019, Updated 7:08 p.m. ET
Too little, too late! RadarOnline.com exclusively revealed Jenelle Evans did not register her makeup company JE Cosmetics with the state. Now, RadarOnline.com can exclusively confirm the fired Teen Mom 2 star has finally met the business requirements days after the story broke!
According to North Carolina Secretary of State’s Office, Evans, 27, formed JE Cosmetics LLC on October 18, 2019.
This comes after a spokesperson for the office confirmed to RadarOnline.com on October 14, 2019 that JE Cosmetics “is not registered with the state of North Carolina.”
“There was an attempt to register the company as an LLC in November 2017, but the registration was never completed,” the clerk told RadarOnline.com at the time. “A letter was sent, but there was no response since then.”
As RadarOnline.com readers know, Evans launched her Universal Eyebrow Kit in September despite not registering the business.
According to the Secretary of State’s Office, business corporations, nonprofit corporations, limited liability companies and others are required to register with the North Carolina Secretary of State’s Office prior to conducting business in the state.
Despite not taking the proper steps to register her business, she did file to trademark “JE Cosmetics” in November 2017.
The trademark was abandoned in October 2018. She filed a Notice to Revive Application for the trademark in April 2019.
The filing came just days before her husband David Eason shot and killed the family dog Nugget. He admitted to the slaying, as he explained how the pooch nipped at their 2-year-old daughter Ensley.
The status of the trademark is currently listed as “live.”
Evans celebrated the launch of her Universal Brow Kit on Monday, September 9 with an event at New York Fashion Week.
But the product has brought headache instead of profit for Evans, as it has had poor reviews and sales.
Scroll through RadarOnline.com’s gallery for more on the company’s scandals.
Sales Fail!
Evans had 3,000 eyebrow kits made. But a source told RadarOnline.com only 150 kits were sold weeks after the highly-promoted launch.
Poor Reviews
The customers who paid $40 for Universal Eyebrow Kits were left unsatisfied.
Poor Quality
In one Twitter review, a user said, “The brow pencil completely snapped off within a minute of using it, no matter how short I made it, it would snap off. There was 1 inch of product in it to begin with, now there is none. Complete waste.”
Yuck!
Two users of the product claimed over social media that small pieces of what appeared to be hair or dust were found in the wax.
Not “Universal”
Although the kit is marketed as “universal,” there are no options for users with blonde and black eyebrow hair.
Fail!
Teen Mom: Young & Pregnant star Ashley Jones agreed to review the product. But she then wrote on Twitter, “I will NOT be buying Jenelle’s brow kit cause it only comes in 1 color and none of them are dark enough for my brows. So, sorry guys.”
Fired Again!
After the low sales scandal, RadarOnline.com reported the manufacturer dropped Evans as a client.
Dropped!
“XJ Beauty sent Jenelle a termination letter on September 19,” a source told RadarOnline.com. “It stated that XJ Beauty will no longer be involved or work with JE Cosmetics and Jenelle Evans.”
Jenelle’s Side
Evans denied she was dropped by the company. “Due to the issues with the other company we were working with, we have decided to cut ties,” she posted on her Instagram Story. “We are sorry for anyone not happy with their kits. We will be doing meet and greet/giveaways for the kits while coming up with new products.”
New Team
Evans also parted ways with her public relations representative, who helped the ex-reality star with the product and launch.
What Happened?
Evans launched JE Cosmetics 2017. The Instagram page first promoted liquid lipstick and lip liner, but they were never released.
Coming Soon
Evans promised on social media that new products will be available in a month.
Bye, Jenelle!
As RadarOnline.com readers know, she was fired from Teen Mom 2 when her husband shot their dog dead. The Columbus County Sheriff’s Office investigated the incident, but did not press charges against Eason.
CPS Nightmare
Then, Child Protective Services removed the couple’s children from their care in May.
Back Home
After a series of intense court hearings, the children were returned to the couple in July.