50 Cent Gloats Over Secrets of Being 'Very, Very Rich': 'I've Reached a Point Where I Don’t Want Anything I Don’t Have'
50 Cent says he is building an "empire" for his son Sire.
Aug. 26 2024, Published 2:00 p.m. ET
50 Cent vowed to give his son a better life and leave him an empire and he is continuing to find avenues to pad his insane bank accounts.
RadarOnline.com can reveal 50 Cent has wracked up so much wealth he is closing in on billionaire status and he can't even think of anything he needs to buy that he doesn't already have.
50 Cent and son Sire in 2018.
50 Cent's childhood was rough with his mother dying when he was young and he found himself dealing drugs by age 12, which is the kind of life he is determined to prevent for his 12-year-old son Sire, whose mom is the rapper's ex-girlfriend Daphne Joy.
The Power star recently told US Weekly he is "building an empire for my son".
50 Cent shares his son Sire with ex-girlfriend Daphne Joy.
And build an empire he has, and much of it has come outside of his illustrious music career.
Jackson continued: “Music is my first love. When that works, everything works. It makes everyone agree to have a good time.”
Although he may not have released any new music for a decade, Jackson still has 37million Spotify listeners.
He was also part of the Emmy-winning 2022 Super Bowl halftime show with Eminem, Dr. Dre, Snoop Dogg, Kendrick Lamar and Mary J. Blige.
Jackson owns 100% of Sire Spirits – the alcohol brand named after his son. It offers award-winning Le Chemin du Roi champagne and Branson Cognac.
And that is just part a small part of the empire he is preparing for his son to take over someday.
He said: "I've reached a point where I don’t want anything I don’t have."
50 has been outspoken about his former friend Sean "Diddy" Combs as Diddy deals with multiple lawsuits.
When Jackson sold VitaminWater to Coca-Cola in 2007, his share was estimated to be worth $60million.
His marketing strategy when entering the beverage game was also quite simple.
Jackson said: "If spring water in the supermarket is for 30 cents, Poland Spring for $2.89. I thought, 'If you put them in the same glass, who could tell the difference? The only difference is marketing."
50 Cent has also inked a five-year footwear deal with Reebok for $80million.
But it's not all business for the rapper, because he has also written six books – with three of them becoming bestsellers on the New York Times list.
His next book, The Accomplice, is coming out on September 3 with a film adaptation already in the works.
As for Sire, he is already following in his famous dad's footsteps with a role in the upcoming horror movie Skill House.
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Giving back is also a part of his plan. Despite owning millions of dollars in property already, in June his real estate agent said 50 Cent had paid cash for at least ten properties in and around Shreveport, Louisiana, and has even more under contract.
50 Cent burst onto the music scene with the 2003 release of Get Rich or Die Tryin’ which remains the best-selling rap debut ever.
He also continues to tour. His latest, Final Lap Tour, selling more than $100million in tickets.
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