Bad Girl Gone Good? Rihanna To Get A Family-Friendly Makeover For 'Animation Franchise' Based On Her Life
Oct. 22 2013, Published 7:46 a.m. ET
Singing about S&M and posting raunchy photos of herself on Instagram may be a thing of the past for pop star Rihanna.
RadarOnline.com has exclusively learned that the "Good Girl Gone Bad" singer is reportedly poised to get a family-friendly makeover.
According to a top source, DreamWorks Animation CEO Jeffrey Katzenberg is dying to build an animated franchise around the 25-year-old in a bid to “globalize and sanitize her image for the widest possible audience.”
"Jeffrey has been tracking Robyn for a couple of years. He is a huge fan and believes the sky's the limit if she can clean up her act to appeal to a wider audience," the insider said.
"He sees a huge amount of money to be made there and wants to capitalize before somebody else does. He's making pop-friendly movies and wants her to be in them.
"It's time for Rihanna to go from R-rated to PG-rated. This is Jeffrey's firm opinion and he's doing all he can to make it happen."
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The insider says the DreamWorks executive sees the same potential for family appeal with Rihanna that he saw in Chris Rock, who – despite his profanity-laden stand-up routines – is a key player in the Madagascar franchise.
Earlier this month, Rihanna caused outrage when she released her racy new video for her song "Pour It Up."
RiRi was filmed working a stripper pole and twerking in revealing outfits that left nothing to the imagination.