Singing about S&M and posting raunchy photos of herself on Instagram may be a thing of the past for pop star Rihanna.
RadarOnline.com has exclusively learned that the "Good Girl Gone Bad" singer is reportedly poised to get a family-friendly makeover.
According to a top source, DreamWorks Animation CEO Jeffrey Katzenberg is dying to build an animated franchise around the 25-year-old in a bid to “globalize and sanitize her image for the widest possible audience.”
"Jeffrey has been tracking Robyn for a couple of years. He is a huge fan and believes the sky's the limit if she can clean up her act to appeal to a wider audience," the insider said.
"He sees a huge amount of money to be made there and wants to capitalize before somebody else does. He's making pop-friendly movies and wants her to be in them.
"It's time for Rihanna to go from R-rated to PG-rated. This is Jeffrey's firm opinion and he's doing all he can to make it happen."
- 'They Happen to Be Good Friends': Olivia Wilde and Chris Rock Are Not Dating Despite Leaving Leonardo DiCaprio's Party Together
- New Couple? Olivia Wilde and Chris Rock Smile as They Leave Leonardo DiCaprio's 49th Birthday Bash Together
- Tupac Proposal! Will Smith Split! Jada Pinkett-Smith's Most Outlandish Stories in 9 Clicks
The insider says the DreamWorks executive sees the same potential for family appeal with Rihanna that he saw in Chris Rock, who – despite his profanity-laden stand-up routines – is a key player in the Madagascar franchise.
Earlier this month, Rihanna caused outrage when she released her racy new video for her song "Pour It Up."
RiRi was filmed working a stripper pole and twerking in revealing outfits that left nothing to the imagination.