The 53-year-old Brit is planning on launching a cooking series in the U.S. based on a show just about to launch in the UK called Food, Glorious Food!
Cowell’s held preliminary talks with FOX, which already broadcasts Gordon Ramsay’s Kitchen Nightmares – incidentally made by the same production company that produces Simon’s latest creation - and the network is game for an American version!
“Simon and Fox are in talks to bring his culinary show to the U.S. in 2014, despite it having not even aired in the UK yet,” a source close to the situation reveals.
“They have full faith in Simon as a television impresario and believe his latest idea will be a resounding success.
“The show, which he doesn’t feature in himself, travels around the country looking for unique recipes for dishes that would be suitable to be sold in a high-end supermarket store. The winner who wows the judges the most with their dish will also receive a cash prize.
“It’s a pretty easy formula to translate to U.S. audiences, it's a little bit like Antiques Roadshow meets Top Chef… and Simon believes it could really take off .”
The British version of Food, Glorious Food! features food critic Tom Parker Bowles, son of Prince Charles' wife Camilla Parker Bowles and American-British TV host Loyd Grossman as hosts.
Inspired by Simon’s self-confessed love of home-cooked food such as pastries, shepherd’s pie and his mom’s roast potatoes, it’s unclear yet if Simon will look to cast for a U.S. adaptation.
“There are so many American TV foodies that Simon could choose to go when it comes to casting the series here,” the source says.
“He likes Adam Richman from Man V. Food, and is also a big fan of Anthony Bourdain. We’ll just have to wait and see who he goes with.”