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Who's That Hunk On The Billboard? It's Arnold & Maria's Kid!

//patrickschwarzenegger

Aug. 12 2011, Updated 7:00 a.m. ET

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By Radar Staff

Patrick Schwarzenegger, the hunky 17-year-old son of Arnold Schwarzenegger and Maria Shriver, is grabbing the spotlight in his own rite.

There's now a billboard featuring Patrick -- shirtless -- modeling Hudson jeans.

The billboard is on top of a bar located at a busy intersection of Sunset Boulevard in Hollywood.

Patrick signed this year with L.A. Models, which reportedly has plans to push him for the Ralph Lauren and Armani campaigns.

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The teen has said he's doing it to "inject some capital" into a charity close to his heart, Project360, and to "get comfortable in front of the camera." But modeling "isn't going to be my permanent job. There's a lot of other things I want to do."

Project360 -- founded by Arnold and Maria -- is a philanthropic clothing line which donates 10 percent of all its sales to a variety of causes.

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