EXCLUSIVE: Jesse James Folds One Business, Plans To Expand Another


Dec. 9 2010, Published 8:45 a.m. ET

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Jesse James may be putting up his flagship West Coast Choppers business for sale as exclusively reported, but that doesn’t mean he’s giving up on all of his California-based endeavors.

Despite moving to Texas earlier this summer, James is looking to expand his restaurant, has learned.

Cisco Burger,  James’ old-school hamburger stand “with a modern, eco-friendly philosophy,” continues to thrive.

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On a recent weekday, the Long Beach-located joint was packed during lunch hour.

A source confirmed to that James is considering expanding to other locations, even in other states.

Meanwhile, at nearby West Coat Choppers, the prices of all the current in-house merchandise has been slashed to prepare for its closing. Since James is already working out of a new business in Texas -- the Austin Speed Shop -- it is unlikely there will be a revival of West Coast Choppers. reported exclusively that the 11,500 square foot space was placed on the market for $1,599,000 on December 2.


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