With just a little more than two months left to go before the 50th annual Mr. Olympia bodybuilding contest in Las Vegas in Sept., three-time champ Phil “The Gift” Heath will be competing for his fourth title and announced on Friday the launch of his new line of nutrition supplements rightfully titled “Gift Nutrition.”
Heath along with his Gifted Nutrition team made the announcement along with the support of American Media’s premium titles FLEX and Muscle & Fitness.
“Going into the 50th [Mr. Olympia], there’s a lot of things weighing on this show, a lot of pressure,” he said at the press conference. “There hasn’t been anyone to win four in a row since Ronnie Coleman, so that’s a lot of pressure that I put on myself.”
Heath had a tough year with losing his father, but he used his father’s passing as an inspiration to do better.
“He passed away in March and I remember having a long chat with him about my goals and stuff like that,” Heath said.
“I remember telling him, ‘Don’t worry. I’ll be able to win this for you.’”
“Now I’ve got my dad up there and I really believe that’s going to help keep me accountable for my actions and to make sure I’m giving that extra 10% that the other guys just won’t have,” he continued. “Champions rise to the occasion no matter the adversity, no matter the tough times.”
“The measurement of one’s manhood is not on top of a mountain, being Mr. Olympia,” he said. “It’s getting knocked down. It’s when you are going through those tough times, whether you lose your job, lose a family member, anything can happen, but it’s when you dust yourself off and say, ‘I got this.’”
Heath stated that he believes in himself and that mindset is what is going to help him win his fourth Mr. Olympia title.
That mindset is also what’s going to help him with his new business venture.
For more information about Gifted Nutrition and to place a pre-order, check out GiftedNutrition.com.