With Charlie Sheen‘s self-proclaimed “Odyssey” and “media tsunami” dominating the papers, TV and Internet, the actor’s been feverishly working to capitalize on the spell he’s cast on the country with a merchandising spree, plastering his quirky phrases like “Tiger Blood” and “Winning!” for profit.
He might have gotten beat to the punch, however, by a new Web site called livethesheendream.com, which launched Saturday, February 26, the day the actor opened his home — and mind — for a number of interviews that have made him the man of the hour, for better or for worse.
The Web site — featuring Sheen’s head, which when clicked, brings up a new quote — is already hugely popular with 364,000 Facebook Likes, more than 15,000 retweets and 29.3 million page views from more than 1.7 million visitors since its’ launch date. An on-site link takes browsers to an external site where t-shirts are sold, featuring some of the actor’s verbal gems, including: “The scoreboard doesn’t lie. It never has,” and “I’m Bi-Winning. I win here and I win there.”
“For the shirts, we honestly never wanted to make any money on them,” livethesheendream.com creator Jarrett Moffat told RadarOnline.com exclusively. “We’ve sold a bit, but nothing to quit our jobs over. The only reason we did this Web site was to see if we could make something go viral.”
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As RadarOnline.com previously reported, the centerpiece of the actor’s planned merchandise campaign are the “WINNING” T-shirts, of which the embattled Two and a Half Men star has ordered a first print run of 50,000. He might sell organic Tiger blood, as well.
The 45-year-old star of Wall Street, Hot Shots! and Major League last week smashed the Guinness World Record for soaring past the 1 million follower mark on Twitter in a little over 24 hours, and was over 2 million followers early Monday.
For more info, check out livethesheendream.com; Stay with us for more exclusive content on the Charlie Sheen saga as it unfolds.