She might have gone one-on-one with First Lady Jill Biden, but no one wanted to watch the Symone Sanders’ much-hyped debut as a cable television anchor.
The premiere of MSNBC’s highly-promoted Symone, from the former chief spokeswoman for Vice President Kamala Harris, kicked off with lackluster numbers, averaging only 340,000 viewers and 23,000 in the all-important younger A25-54 demo, according to early data from Nielsen Media Research seen by RadarOnline.com.
During the 4 PM/ET hour, 32-year-old Sanders was trounced in the ratings as FOX News Channel won by over 130% in viewers and over 630% in the A25-54 demo, the most-hyped metric used by all of the networks.
“This is all the more interesting because it seems the revolving door between the White House and MSNBC doesn’t seem to bode well for ratings,” said one television insider.
“The ratings for Symone were abysmal!" said one insider.
As RadarOnline.com previously reported, White House press secretary Jen Psaki is expected to join as a contributor when she vacates her post this week.
Karine Jean Pierre, a former political analyst for NBC News and MSNBC, will take over at the podium in an appointment that has reverberated across the media because of her romance with CNN correspondent Suzanne Malveaux.
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Malveaux was benched after conflict outrage claims raged around the under siege cable giant.
Pierre left her television post to serve on the Biden campaign, then as the chief of staff for Democratic vice presidential nominee Kamala Harris in August 2020. She was announced as President-elect Biden’s principal deputy press secretary.
The Psaki-Jean Pierre double act join a long list of talent who have either worked in the Biden administration or joined the administration after a stint on the left-leaning network’s airwaves.
In one of the biggest scandals, presidential historian and MSNBC contributor Jon Meacham failed to disclose to the network that he had already been working as a speechwriter for President-elect Joe Biden, including penning his 2020 victory speech.