Your tip
RadarOnlineRadarOnline
BREAKING NEWS

Bieber Getting Busy! Justin Heads Inside Studio To Promote His New Deodorant

Justin Bieber Wearing Hat and Oversize Smiley Shirt
Source: Samurai/MEGA

Jun. 25 2019, Published 9:06 p.m. ET

Link to FacebookShare to XShare to Email
Getting your Trinity Audio player ready...

Justin Bieber is taking his new team-up with Schmidt’s Natural seriously!

On Tuesday, June 25, the pop superstar was spotted heading into a studio to film and record advertisements for his new all-natural line of deodorant.

As RadarOnline.com originally revealed, Bieber, 25, is the new face of Schmidt’s Naturals deodorant.

“Ready for Here + Now… new collab coming this Fall with @schmidtsnaturals,” he captioned a shirtless photo of himself on Instagram in May.

Article continues below advertisement

The name is said to be a nod to Bieber’s new attitude and openness about mental health, and a reminder to be appreciative of every moment of life, according to a representative from the brand.

And in another link to Bieber, the “Sorry” singer helped formulate the scent and design the packaging.

A recent poll revealed the startling fact that a sizable portion of Millennials and Gen Zers aren’t wearing deodorant or antiperspirant at all!

Nearly 40 percent of 18-24 years olds say they haven’t applied either of the products in the last month, according to YouGov Plan and Track data.

Bieber promises the deodorant to be vegan, cruelty-free and with all plant-based ingredients, in keeping with the Schmidt’s Naturals mission.

Schmidt’s Naturals CEO and entrepreneur Michael Cammarata greeted Bieber at the studio as the two continued their work on the groundbreaking collaboration.

MORE ON:
Justin Bieber
Article continues below advertisement

“Schmidt’s started as a name, and it’s become more of a movement,” Cammarata said. “We’ve proved natural does work. We don’t limit availability. We’re able to make natural products accessible.”

Ultimately, Cammarata notes, his aim is “investing in ways we can take care of our planet.”


Advertisement

DAILY. BREAKING. CELEBRITY NEWS. ALL FREE.

More From Radar Online

    Opt-out of personalized ads

    © Copyright 2024 RADAR ONLINE™️. A DIVISION OF MYSTIFY ENTERTAINMENT NETWORK INC. RADAR ONLINE is a registered trademark. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service, Privacy Policy and Cookies Policy. People may receive compensation for some links to products and services. Offers may be subject to change without notice.