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Sephora Drops Olivia Jade After College Admission Scandal Erupts

Olivia Jade Dropped By Sephora After College Admission Scandal
Source: Gabriel Olsen/Getty Images for Sephora Collection

Mar. 14 2019, Published 6:50 p.m. ET

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Companies are reconsidering having Olivia Jade represent their products in the wake of a college admission scandal, has learned. Beauty retailer Sephora announced on March 14 it is ending its partnership with the social media influencer.

“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” a spokesperson said in a statement.

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Olivia, 19, is a YouTube star and was a paid influencer with the makeup chain. Following the announcement, a bronzing powder palette she plugged was no longer available on Sephora's website.

Sephora could become the first of many to cut ties with Lori Loughlin’s daughter following charges against Loughlin for her alleged involvement in a scheme to pay her daughter’s way into college. Olivia is currently a freshman at the University of Southern California.

Lori Loughlin

As previously reported, the 54-year-old Full House star was swept up in a recent sting that revealed Hollywood power players – allegedly including actress Felicity Huffman – were involved in a scam to get their kids admitted into prestigious colleges.

Olivia’s future at USC is still up in the air, as are whether she will be able to continue to promote several big brands.

Besides Sephora, Olivia has also represented Australian-based fashion brand Princess Polly, as well as TRESemmé and Amazon Prime. So far, those companies have yet to make statements about their future dealings with her.

Would you buy products endorsed by Olivia, or the news of her mom's college admissions scandal doesn't matter? Let us know your thoughts in the comments section.

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