Adam Levine failed to show-up for a glitzy bash honoring him today, it has been revealed.
Variety Hitmaker's Brunch at the Tower Bar in West Hollywood erupted into chaos when the 39-year-old star man did not make an appearance.
The Voice judge was to receive an award for 'hitmaker of the year' and had top billing.
A source revealed: "Variety were told he wasn't coming only one hour before the event started.
"Industry VIPs had turned out to see Adam, including top execs at his own record company.
"He failed to arrive for red carpet and the organizers started panicking – then got the last minute news Adam wasn't going to show up up due to 'personal reasons' and that was it."
The prestigious event went into a tailspin behind the scenes after it emerged that Levine was not going to attend.
Other artists Dua Lipa and Bebe Rexha were also set to be honored at the music bash.
RadarOnline.com recently revealed Levine was offered a massive bonus to stay on the show.
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