Reality star David Gest was found dead in the Four Seasons hotel in Canary Wharf today, RadarOnline.com has learned.
The 62-year-old, formerly married to Liza Minelli, was last photographed in late February, partying the night away with fellow Celebrity Big Brother costars Kristina Rhianoff and Nancy DellOllio.
"Police were called at 10:17hrs on Tuesday 12 April to the Four Seasons hotel, in Westferry Circus, E14, to reports of an unexplained death of a man in his 60s. London Ambulance Service were called to the scene," the Metropolitan Police released in a statement. "Life was pronounced extinct at the hotel."
"A post-mortem will be held in due course. Next of kin are in the process of being informed," the statement concluded .
Despite the next season CBB kicking off in January of this year, the TV personality left after only 13 days of filming on medical grounds.
A close childhood friend to Michael Jackson, Gest was the fourth runner-up in the 2006 series of I'm a Celebrity, Get Me Out of Here!, which boosted his career in recent years.
Meanwhile, the irony of Gest's recent tour title was not lost on fans.
His death is currently being treated as "unexplained."