Kim Kardashian kicked off Super Bowl Week on Monday’s Conan, premiering her T-Mobile ad for the annual ratings juggernaut in which she mocks her reality star status.
The 34-year-old took on a somber tone in the tongue-in-cheek 30-second spot, saying, "Hi, I'm Kim -- each month millions of gigs of unused data are taken back by wireless companies -- tragic.
"Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacation and my outfits."
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"The ad really incorporated a lot of my personality," she said. "We really went over scene by scene and what selfies I thought would really showcase me and what I would do: I ski, I went to tennis camp growing up.
"So there are some things in the commercial that I don't think people know about me."
While the tone of the commercial is in jest, Kim -- who’s published a book of selfies -- admitted there’s more than a bit of reality to it.
"Whether it's business calls, selfies, whatever, I'm always on my phone," she said. "And the concept was just so fun and I just got it right away, it clicked."