According to an insider, the British star’s high-powered reps are worried the 27-year-old may be derailing his once smoking-hot career.
"Rob's team felt he needed a wake up call and that NOW is the time to get extremely serious about his career, even if that means quitting the womanizing and music making that have defined his life in Los Angeles so far,” the source told Radar.
“They really don't want him throwing this opportunity down the toilet."
It’s a move that has been dubbed the “Brad Pitt intervention” – as the actor’s career has been held up as an example to the young hunk who, until now, has been mostly linked to the Twilight film series.
"Rob has to pick his next movie before the end of the year, and frankly, everyone is worried he's going to screw this up,” the source said.
“There's this very strong sense from his team that he needs to find a serious movie, like Brad did with Seven that pulls him out of the cheesecake territory.
“He can't screw this up!"