The tragic passing of super star Talia Joy Castellano after her brave struggle with cancer gave her family a newfound mission to carry on her name but RadarOnline.com has exclusively learned that they’ve run into a controversial battle over the name of the brand that honors the late girl.
Talia became a household sensation after her makeup technique videos went viral and the nation mourned the honorary Cover Girl passed away on July 16.
To continue to share her memory, Talia’s family has been working to get her clothing line called The Bald Chick into majors stores but they found out that that name was already a registered domain owned by someone else and they weren’t willing to relinquish ownership.
TheBaldChick.com website is owned by a woman named Virginia Higgins and she became embroiled in a fight with Talia’s sister Mattia Castellano and other fans who were accusing her of trying to cash in on the little girl’s name.
The public relations company that has been working closely with Talia’s family was hopeful that they could continue to use the moniker The Bald Chick, but were unable to secure the naming rights because of the prior owner.
Higgins posted on her Facebook page that she was not going to give up her company name.
“For the record, I will not be "giving" MY website, thatbaldchick.com, or my username of @thatbaldchick on FB, Twitter, or Instagram to anyone. They've been mine since 2010 and will remain mine unless/until I receive a large lump sum for them.”
The outcry was swift, and Higgins claims that she has been using the names since 2010 and that she got a response online that said “At least your (sic) still alive.”
Talia’s clothing designer Urbana Chappa alongside 3d Public Relations and Marketing have been working tirelessly to get her collection into Target, and are now dealing with changing the name of her line to Bald Chick Collection.
They told RadarOnline.com exclusively that they have been frustrated dealing with the situation since Talia’s passing.
"Unfortunately, all the positive reinforcement we had gotten for Talia and her collection (with the various articles, TV appearances etc.) are now all under the "That Bald Chick" name and the glory will be enjoyed by someone who waited for the topic to be at its hottest to make her claim!” 3d PR founder Dina Rezvanipour said.
“We had to change her brands name to "Bald Chick Collection" and now are having to let all her fans know, about the situation. We have grown very close to Talia and her family over the past few months. We are getting close to getting her collection into stores across the U.S. as she wished, this incident won't stop us! Her fans have been incredibly supportive.”
Higgins posted on her Facebook page that the mean comment she received was deleted and she wrote that she has no bad feelings about the situation.
“The way I see it hurting people hurt people. Know what I mean? A lot of her fans are really devastated by her passing. I don't think it was said in ill will, and is likely why it was deleted because they realized how it sounded.
“Her battle with cancer was arduous and her death has devastated many. I, too, pray that she is with the Lord.”
Talia’s family still run her Twitter account with inspirational messages and pictures shared frequently at Twitter.com/TaliaJoy18.