"La Toya didn't have enough material to fill 10 episodes, so she decided to pretend she's looking for a boyfriend," an insider told the National Enquirer.
"But she's been with Jeffre for years. He's featured on the show as La Toya's 'business partner and close friend,' but everyone who knows them personally knows they're in a relationship."
So while La Toya actually has a good thing going with Jeffre Phillips, the series Life with La Toya will show the famous Jackson going on "several 'dates,' but they're not real. Jeffre is going along with it because he wants the show to be a success," the source said.
To find out more about La Toya's relationship with her manager and how she plans to pull off the single life on TV, pick up the latest issue of National Enquirer, on newsstands Thursday.