Sunday's Super Bowl halftime show provided another controversy, as British singer M.I.A. flashed a one-finger salute during her line in Madonna’s hit, Give Me All Your Luvin.'
The English beauty, 36, made the unexpected move as she sang the line "I don't give a s***," though the curse word was not heard on the broadcast.
Watch the video on RadarOnline.com (Note: video does show the offensive gesture)
Both the NFL and NBC were quick to issue apologies in the wake of the off-color display, which was seen by more than 110 million viewers on NBC.
NFL spokesman Brian McCarthy said "the obscene gesture in the performance was completely inappropriate, very disappointing and we apologize to our fans."
NBC spokesman Christopher McCloskey -- noting that "the NFL hired the talent and produced the halftime show" -- said the network's "system was late to obscure the inappropriate gesture, and we apologize to our viewers."
The incident was a mild flashback to Janet Jackson's now-famous wardrobe malfunction during the halftime show in 2004.