Dior Partners With Bottled Water Company For Skin-Whitening Beauty Line

//christian dior icelandic glacial water

Dec. 6 2011, Published 8:11 a.m. ET

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By Leah Ornstein - Radar Style & Beauty Editor

Bottled water isn’t just for drinking anymore!

Christian Dior has partnered with Icelandic Water Holdings and will launch a skin-whitening beauty line in 2012 – Diorsnow – and has the details about the interesting collaboration.

The new skincare line, which will be under Parfums Christian Dior, is the first formulation exclusively hydrated by Icelandic Glacial Water.

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“Icelandic Glacial Water has proven in our labs its power not only to counteract the production of melanin in skin cells, but also to act in favor of all skin transparency features. These results make it the perfect asset to go beyond whitening toward immaculate transparency,” claims Edouard Mauvais-Jarvis, Scientific Communication Director for Dior.

“It is so effective and so complementary to our core active ingredients that we have decided to replace 100 percent of the water in our formulas by Icelandic Glacial water to reach new levels of efficiency and pleasure in the whole Diorsnow range.”

The line will launch in the Asian market during the first quarter of 2012.

Do you think using bottled water makes a difference with your skin?  Leave your comments below.


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