In Bed With Eddie Cibrian!

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Jul. 27 2011, Published 1:30 p.m. ET

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By Leah Ornstein - Radar Style & Beauty Editor

Eddie Cibrian has scored a new modeling gig! The Playboy Club star and husband of LeAnn Rimes recently stripped down to his skivvies for luxury home brand Charisma’s Fall 2011 campaign, and has the scorching hot photos and behind-the-scenes video of the sexy shoot!

The ripped and abfab actor shows off his hot body in between Charisma sheets and while soaking in a bathtub, surrounded by white towels.

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“Being half naked is incredibly uncomfortable especially with everyone around watching you,” the actor admits during his shoot in West Hollywood with photographer Steven Lippman.

“Eddie is the perfect Charisma man – he is sexy, charming and handsome,” gushed Dari Marder, Chief Marketing Officer of the home brand.

The Charisma Fall 2011 campaign launched Wednesday and will run in October issue of lifestyle and shelter magazines. Cibrian will appear on behalf of Charisma in Bloomingdale’s in New York City.

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