President Barack Obama Officially Launches Re-Election Campaign With E-Mail, Website

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Apr. 4 2011, Updated 7:15 a.m. ET

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President Barack Obama on Monday officially announced his re-election campaign, some 20 months ahead of the upcoming November 2012 election, with a mass e-mail to his supporters, linking to his website and re-designed logo, as he urges them to begin spreading his message now.

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"We've always known that lasting change wouldn't come quickly or easily. It never does," Mr. Obama, 49, wrote in the e-mail. "But as my administration and folks across the country fight to protect the progress we've made - and make more - we also need to begin mobilizing for 2012, long before the time comes for me to begin campaigning in earnest.

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"We're doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you — with people organizing block-by-block, talking to neighbors, co-workers, and friends. And that kind of campaign takes time to build," he said in the e-mail.

"So even though I'm focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today."

On his website, barackobama.com, a video titled It Begins With Us shows Americans from every slice-of-life looking back on the last four years, while looking ahead to the next four.

"It needs to reflect the changes that we've seen in the last two-and-a-half years," Katherine from Colorado said, in the video, of Obama's re-election campaign. "Then we had an underdog senator. Nobody thought that he had a chance.

“And now he's the president!"

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