Darth Vader has been unmasked -- again.
Only this time, it's not the pasty incarnation of Anakin Skywalker in his last moments, but rather Max Page, the adorable 6-year-old who stole Sunday's parade of Superbowl ad with his spot for Volkswagen.
The 6-year-old and his mother Jennifer appeared on Monday morning's The Today Show in which we learned that Page was born with a congenital heart defect.
"He's an inspiration," Jennifer said. "He had his first operation when he was 3-months-old and now has a pacemaker.”
"I'm okay," said Max, who turns on his Volkswagen Passat using "The Force" in the ad (that's since gone viral, to the tune of 15 million YouTube hits).
Watch the video on RadarOnline.com
"I can't even keep up with the messages and the calls," Jennifer said. “This is out of this world.”
Fun fact: The boy, who has also been seen in spots for Walgreens and The Young and the Restless, has never seen Star Wars.