It's splitsville for Playmate of the Year Jayde Nicole and her nightclub boss beau Jesse Waits, RadarOnline.com has exclusively learned.
Jayde, 24, pulled the plug on their tumultuous relationship two weeks ago, a friend reveals.
But far from being heartbroken, the Canadian-born glamour girl has moved to Las Vegas - ironically where Jesse lives - to star in the next series of E! reality show Holly's World, alongside Holly Madison.
Landing that role is a major coup for Jayde, who was previously featured in The Girls Next Door: Bunny House.
"For months, Jayde was commuting back and forth between Las Vegas and LA in order to be with her man," a friend told RadarOnline.com.
"She eventually decided it was time to commit, to both Vegas and Jesse.
"But after the pair moved in together, the person Jayde saw in Jesse was not the person she wanted to be with.
“She became increasingly concerned about his obsession with looks and the effort he would go to to make his body chiseled.
“Jesse was also obsessed with Googling himself and his brother, as well as adult sites.”
The source said Jayde became increasingly concerned about his womanizing, too.
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Said the insider: “He was always talking to other women at the nightclubs he manages and often Jayde would find out, later, that he was trying to persuade women to go home with him, even if his girlfriend was at home!”
We reached out to Jayde for comment but all she would say, through her rep, was "we're no longer together and I'm happier than ever."