Smell Like Justin Bieber! Teen Sensation Takes On Perfume


Oct. 25 2010, Published 5:23 a.m. ET

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First nail polish, now fragrance, teen singing sensation Justin Bieber seems determined to take the cosmetics industry by storm!  According to Women’s Wear Daily, the 16-year-old pop phenom has paired with Etoile Nation Beauty, to create a new line of fragrances.

Instead of sticking with a traditional glass bottle, Bieber’s unisex fragrance “My World” will come in the form of scent-infused wristbands and dog tags.  Slated to launch in Wal-Mart stores just in time for the Holidays on Black Friday, the line is clearly targeting the singer’s teenage demographic.

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