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EXCLUSIVE: 'Balloon Boy' Dad Richard Heene Now Selling Back Scratching Posts

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Oct. 22 2010, Updated 5:48 a.m. ET

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Balloon Boy dad Richard Heene is hoping to get rich by selling $20.00 ‘Bear Scratchers’ – a back-scratching post created for humans, RadarOnline.com can reveal.

The infamous father – who was jailed for his part in the balloon prank – has been filming videos to promote the bizarre back scratching post, designed for people who want to scratch their itchy backs by rubbing up against a large piece of textured wood.

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Heene was released in March 2010 after being given a 90 day jail sentence and has been keeping a low profile ever since.

A friend told RadarOnline.com: “Richard has moved his family to Florida and he wants to get rich from his ‘Bear Scratcher’ device he plans to sell for $20.00.

“At the moment he is making ends meet by doing construction work but he still insists the whole incident was not a publicity stunt.

“It seems like a crazy idea but Richard has always fancied himself as an inventor.”

The Balloon Boy story grabbed headlines all over the world when Heene falsely reported his 6-year-old son Falcon Heene had floated off in a homemade helium balloon on October 15, 2009 a worldwide audience watched the bizarre incident unfold as the Mylar balloon soared 7,000 feet over eastern Colorado -- with no boy in it.

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In a CNN interview with the family the following day, Falcon turned to Richard and told him, "You had said that we did this for a show."

EXCLUSIVE VIDEO: Watch Heene’s Bizarre Short Movie

Heene subsequently pleaded guilty to a felony charge of attempting to influence a public servant in connection with the incident.

Related stories:

EXCLUSIVE: Balloon Boy Mom Escapes Jail Sentence

Balloon Boy Dad Richard Heene To Finish Jail Sentence At Home

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